Tired of Writing Case Studies?

Tired of writing case studies?

“Do you ever get tired of writing?”

One writer has done several projects for us: three case studies, a white paper and a torrent of blog posts in the past few months. We were on a conference call to review a draft of the white paper the other day when I casually posed that question to him.

He laughed out loud and quoted American humorist S.J. Perelman: “I loathe writing. On the other hand I’m a great believer in money.”

After we’d all had a good chuckle, he paused and sheepishly asked, “Er, does this draft make it look as though I’m tired of writing?”

“No,” I said. “Not at all.”

Nobody said that keeping your content marketing pipeline filled with good material was going to be easy.

If you’re going to do it right, you’ll need to adopt the mindset of the cartoonist, whose readers expect to see a new episode of Peanuts, Blondie, Doonesbury and Mary Worth every day when they open up the newspaper. You’re in that business now.

Do you ever get tired of writing case studies, white papers, e-Books and blog posts? If so, what do you do?

  • Check the balance remaining on your mortgage?
  • Close your eyes, type and hope that something sensible will be there when you open them again?
  • Look at your dog and realize you may not be the person she thinks you are?
  • Phone your kid and ask whether he’s making enough to support you yet?
  • Take a nap?

Life is hard. Then you write.


Author: John White

John White of venTAJA Marketing is a content marketing writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s a dirty job, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Content Marketing Writer.”