Nobody Cares About Your Products. Really.

Nobody cares. (About your products.)

Marketing managers are supposed to keep their heads on straight. Let other people drink the Kool-Aid; your job is to converse with customers, not bomb them with features and benefits.

Nobody cares about your products or how cool they’ll be if they buy them.

They care about their problems and whether they can trust you to help fix them.

Really. That’s the deal.

photo credit: Ed Yourdon


Author: John White

John White of venTAJA Marketing is a content marketing writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s a dirty job, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Content Marketing Writer.”