Is Your Writer a Goldmine or a Landmine?


  • thinks about your content and sends you a bag of suggestions
  • gives you freebies
  • does what she says she’ll do
  • asks to be on your newsletter distribution lists


  • goes talking to people in your organization when he shouldn’t
  • overwrites or ignores your changes
  • never really seems to understand your industry or technology

How do you make sure that you hire the first kind of writer and not the second?


Author: John White

John White of venTAJA Marketing is a content marketing writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s a dirty job, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Content Marketing Writer.”