hiring writers, rapport with writer

Is Your Writer a Goldmine or a Landmine?

Goldmine:

thinks about your content and sends you a bag of suggestions
gives you freebies
does what she says she’ll do
asks to be on your newsletter distribution lists

Landmine:

goes talking to people in your organization when he shouldn’t
overwrites or ignores your changes
never really seems to understand your industry or technology

How do you make sure that you hire the first kind of writer and not the second?

Author: John White

John White of venTAJA Marketing is a content marketing writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s a dirty job, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Content Marketing Writer.”