Happy Writer, Happy Client

Keep content review loop simple and tight

Here’s the two-step essence to working successfully with your content marketing writer:

#1 – Message.

#2 – Review loop.

Your homework, as a client who has bought yourself a writer, is to ensure you communicate #1 to your writer, and to keep #2 as tight as you can.

I could go on – and I shall do in subsequent posts – but that’s enough homework for now.

photo credit: Anne Worner


Author: John White

John White of venTAJA Marketing is a content marketing writer for technology companies. He posts about technology writing from the perspective of the marketing manager. It’s a dirty job, but somebody has to do it. Download his eBook, “10 Questions to Ask When Hiring Your Content Marketing Writer.”