Here’s the two-step essence to working successfully with your content marketing writer:

#1 – Message.

#2 – Review loop.

Your homework, as a client who has bought yourself a writer, is to ensure you communicate #1 to your writer, and to keep #2 as tight as you can.

I could go on – and I shall do in subsequent posts – but that’s enough homework for now.

photo credit: Anne Worner