Every phenomenon reaches a point where everyone is gunning for it. Facebook’s time is here.
Jessica Shieh reports in Marketing Profs that recent studies suggest the buzz around Facebook may be in the fast lane to diminuendo.
For many of us, dizzied by the number and variety of social media channels in which to tell our story before our competitors get there and tell theirs, it’s not too soon. “Whew,” we gasp, “now we need to focus only on our Web site, blog, Twitter profile, e-mail campaigns, direct marketing and videos.”
Facebook less popular to whom?
What the decline in popularity of Facebook means – if there really is a decline – is that you need to court prospects elsewhere. If you have engaged followers and paying customers on Facebook, however, they’re probably not ready to throw the towel in by a longshot. They’re still having a good time on your fan page, and you’ll do well to continue giving them one.
I hope you’ve been feeding your website and blog all along though, since unlike Facebook, those are properties you can own. They’re also zones in which you can play by the normal, healthy rules of search.
But maybe you’ve benefited from the information about your followers for which Facebook is taking so much flak lately. If so, personalize while the personalizing is good, and transplant what you learn about your followers into buyer personas to implement on your own site and blog.
So, yes, you should heed Jessica by hoping for the best (the Facebook witch hunt will chug along innocuously) and planning for the worst (you need to depend exclusively on your own site and blog).
photo credit: chadly