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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: white papers

Under the influence of white papers

“Why Should We Keep Putting Out White Papers?” Influence.

Veteran marketers may tend to become jaded about the value of white papers, but that’s unwise. For one thing, they’re still influential. For another, not everybody…

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Using statistics to improve your white papers

Beware the Statistical Rathole

White papers and industry analysts

Show Your White Paper to an Industry Analyst

white paper outline

The White Paper Outline – Discover, Consider, Decide

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

How to Create an eBook in Less Than 20 Hours (Part 2 of 2)

Who are you and what do you do?

7 Marketing Questions and Formats for Answering Them

Unexpected places to find content

3 Unexpected Places to Find New Content Sources

eBook: the spoonful of sugar for content marketing

3 Tips on Creating Your eBook

Take them through the white paper outline

The White Paper Outline Buffet: The Transformation White Paper

white paper and change in direction

The White Paper Outline Buffet: The Why-We-Did-This White Paper

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