white papers Archives - Content Marketing Blog - By John White

Call to Action in Content Marketing

Call to Action? Or Inaction?

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our content marketing writers systematically asks these…

Images as Bricks, Text as Mortar – A New Model for White Papers?

Who will write the white paper?

Before You Start Your White Paper Project, Ask These Questions (Part 4 of 4)

Tell your ideal readers how to jump in

Before You Start Your White Paper Project, Ask These Questions (Part 3 of 4)

Dissect the persona of your ideal reader

Before You Start Your White Paper Project, Ask These Questions (Part 2 of 4)

What message do you want to convey?

Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4)

Research with that white paper

Hey, Can I Get Research with That White Paper?

Perry-Mason-kind-of-white-paper

Write Your White Paper the Way Perry Mason Would

Readers need to see themselves in your white paper

“I Can’t See Myself in Your White Paper” – 2 Quick Fixes

Questions for subject matter experts

B2B White Paper Interviews – 7 Questions (Part 2)