web content Archives - Content Marketing Blog - By John White

Personalize your About Us page

3 Ways to Personalize Your “About Us” Page

Of all the pages on your organization’s site, About Us is probably the windiest. If you really want visitors to know something about you, be…

Put the right marketing content into your email cannon

Before You Load It into the Email Cannon, Read It!

Not all businesses have (or want) a website

Website? We Don’t Need No Stinkin’ Website*

A keyword basket case

3 Ways to Avoid Being a Keyword Basket Case

Getting leverage from your white papers

When is a White Paper Not a White Paper? When You’re Repurposing It.

Humor in content marketing? Careful.

Witty Writing for Business? 3 Places to Try It, and Lots of Places to Avoid It

Don't overlook basics in your marketing content

Back to the Barre – Writing for Websites

Optimizing for your ideal reader

Search Engine Optimization or Ideal Reader Optimization?

keyword basket

“This story is a (keyword) basket case.”