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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: vetting writers

Real technology marketing writers don't have feelings

Feelings and White Papers – A Deadly Combination

Marketing communication managers shouldn’t worry about hurting their writers’ feelings. This is business. Stop and think: Have you ever said to a marketing communications writer,…

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Content marketing writers have to know lots of languages

How Many Languages Does Your Marketing Writer Know?

Stretching the marketing communications writer

Is Your Content Marketing Writer Up to It? Four Questions

3 Ways to Get Your Freelance Writers to Love Writing for You

Content marketing writer's resume

4 Things Better Than a Writer’s Résumé

Networking with technology marketing writers

5 Questions When Meeting Freelance Marketing Writers in the Wild

Bring your technology marketing writer in a little closer

5 Ways to Bring Your Marketing Writer In Closer

Annoying things that writers do

Is Your Technology Marketing Writer an Asset, or a Pain in the . . .

Ruthless criticism of your technology marketing writer

“Give me your ruthless criticism. I’m a writer.”

Perspective and B2B Content

A Tainted Perspective on B2B Content – ‘taint Realistic

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