value in content Archives - Page 2 of 3 - Content Marketing Blog - By John White

Time to write your ebook

How to Create an eBook in Less Than 20 Hours (Part 1 of 2)

Here’s how to create an eBook, a relatively painless vehicle for content. Use it when an article would be too short for the topic and…

Hendrix

Requiem for a Guitarslinger

Thinking while reading your white paper

What Are You Thinking About While You Read My White Paper?

Blog about customer mistakes?

Customer Mistakes – Blog about Them or Not?

Ghost Blogging As If It Were Alec Baldwin

Corporate cheerleading or content marketing?

Marketing Writing or Corporate Cheerleading?

White paper abstract

Killing 3 Birds with 1 White Paper Abstract

Avoiding the content marketing tar pit

4 Ways to Rescue Interesting Content from the Tar Pit

Hire a Church That Understands Valuable Content

White papers and YAWNERS: Yet Another White Paper Nobody Ever Reads

Is Your White Paper a Y.A.W.N.E.R.?