value in content Archives - Page 2 of 3 - Content Marketing Blog - By John White

Hendrix

Requiem for a Guitarslinger

Jimi Hendrix died 40 years ago last week at the age of 27. Do you even want to imagine a 67-year-old Hendrix, if he’d survived…

Thinking while reading your white paper

What Are You Thinking About While You Read My White Paper?

Blog about customer mistakes?

Customer Mistakes – Blog about Them or Not?

Ghost Blogging As If It Were Alec Baldwin

Corporate cheerleading or content marketing?

Marketing Writing or Corporate Cheerleading?

White paper abstract

Killing 3 Birds with 1 White Paper Abstract

Avoiding the content marketing tar pit

4 Ways to Rescue Interesting Content from the Tar Pit

Hire a Church That Understands Valuable Content

White papers and YAWNERS: Yet Another White Paper Nobody Ever Reads

Is Your White Paper a Y.A.W.N.E.R.?

Great art from great marketing content

3 Ways to Help Your Marketing Writer Put Out Great Content

Re-purposing content is part of the art of marketing

3 Ways to Make Short Marketing Pieces Work