value in content Archives - Content Marketing Blog - By John White

Finding your voice for content marketing

Marketing Communications – Finding Your Voice Can Be This Simple

“Find your voice,” say the top bloggers. Some businesses don’t need to find it; it’s the only one they have, as in this example. Like…

Social content isn't necessarily technical content

Social Media:1; Blogging: 0

low-brow email addresses need not apply

Your Email Address Is Not Good Enough for Us.

Nobody cares. (About your products.)

Nobody Cares About Your Products. Really.

Readers need to see themselves in your white paper

“I Can’t See Myself in Your White Paper” – 2 Quick Fixes

valuable original content

Your Content is So Good that I Can’t Tell How You Make Money

Can't get your content marketing to work?

Six Reasons You Can’t Get Your Content Marketing to Work

Making your readers happy with your marketing content

How to Make Your Readers Content with Your Content

Getting your content marketing started

Getting Your Content Thing Started – A Newsletter Article

eBook - 10 Questions to Ask When Hiring Your Marketing Communications Writer

How to Create an eBook in Less Than 20 Hours (Part 2 of 2)