tell your story Archives - Page 2 of 3 - Content Marketing Blog - By John White

Explaining makes lousy marketing.

Don’t Explain. Tell Your Story.

Try to think of your ideal reader as a child and just tell your story. Have you ever met a child who preferred an explanation?…

Avoiding the content marketing tar pit

4 Ways to Rescue Interesting Content from the Tar Pit

“I Don’t Want to Listen to You, But I’ll Listen to You Tell Your Story.”

“Never Mind Fixing Our Sentences. Fix How We Tell Our Story.”

Help your content marketing writer over the hump

3 Ways to Help Your Writer Over the Hump

Focus on change. Bait the hook with different kinds of content.

Forget the White Paper. Focus on Change.

Graphics and images can get in the way of telling your story

When Graphics Get in the Way

White papers and YAWNERS: Yet Another White Paper Nobody Ever Reads

Is Your White Paper a Y.A.W.N.E.R.?

Tell stories. It's more effective than delivering messages.

Don’t Deliver Content. Tell Stories.

Your marketing content writer needs to think about length

3 Ways to Make Long Marketing Pieces Work

Social media is OK, but you still need a writer for technology marketing content

Social Media Marketing Still Needs Writers!