tell your story Archives - The Content Buffet - By John White

Case Studies: Tell me about . . .

Case Study Questions: “Tell Me About…”

Case studies and customer success stories don’t just happen; your questions make them happen. Here are some ideas on new ways to draw out your…

Customer success story and getting into your customer's head

Case Studies and Your Prospect’s Head – 3 Takes

How technical is too technical?

Drop the Confetti and Pick Up the Razor

Making your readers happy with your marketing content

How to Make Your Readers Content with Your Content

What is your content hiding?

No Blog, Wimpy About-Us Page – Are You Hiding Something?

Not all businesses have (or want) a website

Website? We Don’t Need No Stinkin’ Website*

Fatigue kills. Facebook fatigue is even worse.

Facebook Fatigue, and What to Do about It

What else does your content marketing writer writer?

Walk Down Your Marketing Writer’s Content Buffet

Take them through the white paper outline

The White Paper Outline Buffet: The Transformation White Paper

Poisonous white papers

When White Papers Get Poisoned (and 3 Antidotes)