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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: technology marketing writing

How technical is too technical?

Drop the Confetti and Pick Up the Razor

Marketers are marketers and engineers are engineers. Maybe never the twain shall meet, but you have to try anyway. If every sentence of your marketing…

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Don't sandbag your content marketing writers

Sandbagging the Marketing Communications Writer

3 Tips for Anonymous Case Studies

Which problems do you solve for your customers?

“Which Problems Do You Solve for Your Customers?”

Tech writer vs. technology marketing writer

“Let’s Have the Tech Writers Create Our Marketing Content.” Uh, No.

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