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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: subject matter experts

Questions for subject matter experts

B2B White Paper Interviews – 7 Questions (Part 2)

Subject matter experts (SMEs) have the story in their heads. White papers help make that story readable, and these questions help build the paper. Continuing…

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Who is in your audience?

“Who is the Audience for this Piece?”

Show me marketing science

Show Me Some Marketing Science

A white paper outline keeps your marketing writer from going down the wrong path

4 Elements of a White Paper Outline

Go ahead - make your readers think by making your subject matter expert think.

3 Ways to Make Your Subject Matter Expert Think

Doing white paper research in San Francisco

“You want research with that white paper?”

B2B case studies that don't go well

B2B Case Studies That Don’t Go Well

Coaching subject matter experts and the writer

Coaching Subject Matter Experts before the Interview

The long and short of review loops

The Capital “E” of Review Loops

Turn bulleted lists into marketing content.

Today’s bulleted list is tomorrow’s white paper

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