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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: review loop

Keep content review loop simple and tight

Happy Writer, Happy Client

Here’s the two-step essence to working successfully with your content marketing writer: #1 – Message. #2 – Review loop. Your homework, as a client who…

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Review Loops Made Easier – Part 2

Real technology marketing writers don't have feelings

Feelings and White Papers – A Deadly Combination

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

Making your readers happy with your marketing content

How to Make Your Readers Content with Your Content

Storm the Bastille with a revolutionary white paper

The White Paper Outline Buffet: The Revolutionary White Paper

Educational white paper outline

The White Paper Outline Buffet: The Educational White Paper

Customer interviews, testimonials and endorsements

Customer Interviews in the Content Buffet

Writing feedback for your B2B marketing writers

Writing Feedback: “The Beginning is Awful, and the Rest is Even Worse”

Tinkering with B2B marketing perfection

“Why Are You Tinkering with (My) Perfection?”

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