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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: review loop

Keep content review loop simple and tight

Happy Writer, Happy Client

Here’s the two-step essence to working successfully with your content marketing writer: #1 – Message. #2 – Review loop. Your homework, as a client who…

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Review Loops Made Easier – Part 2

Real technology marketing writers don't have feelings

Feelings and White Papers – A Deadly Combination

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

Making your readers happy with your marketing content

How to Make Your Readers Content with Your Content

Storm the Bastille with a revolutionary white paper

The White Paper Outline Buffet: The Revolutionary White Paper

Educational white paper outline

The White Paper Outline Buffet: The Educational White Paper

Customer interviews, testimonials and endorsements

Customer Interviews in the Content Buffet

Writing feedback for your B2B marketing writers

Writing Feedback: “The Beginning is Awful, and the Rest is Even Worse”

Tinkering with B2B marketing perfection

“Why Are You Tinkering with (My) Perfection?”

Ruthless criticism of your technology marketing writer

“Give me your ruthless criticism. I’m a writer.”

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