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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: relationship with engineering

How technical is too technical?

Drop the Confetti and Pick Up the Razor

Marketers are marketers and engineers are engineers. Maybe never the twain shall meet, but you have to try anyway. If every sentence of your marketing…

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Show me marketing science

Show Me Some Marketing Science

Graphics and images can get in the way of telling your story

When Graphics Get in the Way

Social media marketing and engineering companies - an impossible fit?

Social Media Engineering??

The meat and muffin of technology marketing writing

Technology Marketing Writing: You Want Meat or Muffins?

the marketing conversation

The Marketing Conversation

Marketing content end-run

The Marketing Content End-Run

Coaching subject matter experts and the writer

Coaching Subject Matter Experts before the Interview

Content ownership leaving your marketing writer stuck in the middle?

Content Ownership that Sets Up Your Writer to Fail

Persuasive writing combines story with tech

Persuasive writing or fluff? The engineers weigh in.

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