Turn bulleted lists into marketing content.

Today’s bulleted list is tomorrow’s white paper

Organizations generate one bulleted list after another, one slide deck after another. Part of your success as a marketing manager is to turn those lists and decks into memorable stories. There’s no denying that most slide decks and PowerPoint presentations are pretty dry. But there’s also no denying that there’s a lot of gold in them, if you know how to mine it. The bulleted…

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