rapport with writer Archives - Page 2 of 5 - Content Marketing Blog - By John White

Cleaning up your marketing content

3 Lessons on Cleaning Up Copy

“Cleaning up” copy is harder and more nebulous than it sounds. When you want your marketing communications writer to go over existing text, keep a…

What else does your content marketing writer writer?

Walk Down Your Marketing Writer’s Content Buffet

Share the messaging with your writers

Why Messaging Matters to Your Writers

Written comments are better than oral comments

4 Reasons Why Written Comments Beat Oral Ones

3 Ways to Get Your Freelance Writers to Love Writing for You

Your project manager (writer) makes your content marketing happen.

Hire a Writer, Get a Project Manager in the Bargain

Earn customers' trust with content marketing

Earning Your Customers’ Trust – Your Writer Can Help

“Never Mind Fixing Our Sentences. Fix How We Tell Our Story.”

Focus on change. Bait the hook with different kinds of content.

Forget the White Paper. Focus on Change.

Your content marketing needs to lead your readers someplace

4 Reasons to Lead Your Writers into Your Social Media