rapport with writer Archives - The Content Buffet - By John White

Research with that white paper

Hey, Can I Get Research with That White Paper?

A white paper without research is not much of a white paper. But how much research do you want in yours? What kind of research?…

Sales keeps the content plates spinning?

Is Sales Running the White Paper Project? 3 Cautions

Your content marketing writer has a valuable network

Your Marketing Writer Is Working on Other People’s Content. Find Out What It Is.

All your channels for marketing content

Marketing Writer + All Your Mailing Lists = Groupie

Real technology marketing writers don't have feelings

Feelings and White Papers – A Deadly Combination

The review-loop dance for giving feedback

How to Give Feedback on Marketing Content

Marketing managers and writer's block

2 Ways that Writer’s Block Is Your Problem

When fantastic content just happens to your writer

A Mr Kite Kind of Piece

New marketing writer taking baby steps

That New Writer? Don’t Be Afraid to Start Out Small

Marketing writer in over her head

Your Writer Is In Over His Head. Good.