publishing content Archives - Content Marketing Blog - By John White

bucket brigade and contributed articles

4 Tips for Contributed Articles

Writing a contributed article, or byline: easy. Getting it to look in print the way you intended: not so easy. A few tips for marketing…

Document Properties in PDFs – More Dish

Document properties in Microsoft Word

File Properties in Microsoft Word Docs – All Kinds of Dish

When you don't need content marketing

Free Yourself from Content Marketing? Some Businesses Manage To.

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

Making your readers happy with your marketing content

How to Make Your Readers Content with Your Content

Sales keeps the content plates spinning?

“Now that You Have Their Attention, What Are You Going to Tell Them?”

Title for White Paper

Good White Paper, Lousy Title – 3 Ways to Fix It

Getting leverage from your white papers

Q: When is a White Paper Not a White Paper?

Re-purposing content is part of the art of marketing

3 Ways to Make Short Marketing Pieces Work