process of writing Archives - Content Marketing Blog - By John White

Perry-Mason-kind-of-white-paper

Write Your White Paper the Way Perry Mason Would

In every organization there are competing forces shaping your content. Beware of trying to make too many of them happy at the same time. I…

Personalize your About Us page

3 Ways to Personalize Your “About Us” Page

Readers need to see themselves in your white paper

“I Can’t See Myself in Your White Paper” – 2 Quick Fixes

Questions for subject matter experts

B2B White Paper Interviews – 7 Questions (Part 2)

interview a subject matter expert

B2B White Paper Interviews – 7 Questions (Part 1)

First sentence of the white paper

That Fatal First Sentence

Don't let your quest for great content blind you to good content

No Time to Create Great Content? Choose Good Content

The review-loop dance for giving feedback

How to Give Feedback on Marketing Content

Marketing managers and writer's block

2 Ways that Writer’s Block Is Your Problem

Customer Interviewing – Some Basics