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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: presentations

How to Create an eBook in Less Than 20 Hours (Part 2 of 2)

More on how to create an eBook, a relatively painless content vehicle that lies somewhere between a presentation and a white paper. Resuming from last…

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Slide decks are a means to content marketing, not an end

3 Reasons to Throw Away Your PowerPoint Presentation

It's a good white paper outline, but I hate it.

“It’s a Good Outline. However, I Hate It.” Making Outlines Work

Re-purposing content is part of the art of marketing

3 Ways to Make Short Marketing Pieces Work

Turn bulleted lists into marketing content.

Today’s bulleted list is tomorrow’s white paper

Topics in The Content Buffet

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  • search engine marketing
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  • Stz – Writing White Papers
  • subject matter experts
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  • tell your story
  • text to use or avoid
  • titles
  • unique value proposition
  • value in content
  • vetting writers
  • web content
  • white papers
  • writer's diseases

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