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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: persuasion

Call to Action in Content Marketing

Call to Action? Or Inaction?

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our content marketing writers systematically asks these…

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Keep content review loop simple and tight

Happy Writer, Happy Client

Using statistics to improve your white papers

Beware the Statistical Rathole

Guidelines for using statistics in marketing content

Statistics in Your Content – Make Sure They Stick

Shielding against entrepreneur's exhaust

Marketing Manager vs. Entrepreneur-exhaust

Steal this white paper outline

Steal This White Paper Outline!

Stretching the marketing communications writer

Is Your Content Marketing Writer Up to It? Four Questions

Corporate cheerleading or content marketing?

Marketing Writing or Corporate Cheerleading?

Castrate Your Content in 1 Easy Step: Remove White Paper Graphics

The meat and muffin of technology marketing writing

Technology Marketing Writing: You Want Meat or Muffins?

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