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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: online marketing

Email abuse and content marketing

When Your Email Marketing Misfires – The Abuse-Abyss

E-mail marketing is hit or miss. Sometimes you miss, and this is what it looks like. Most marketing managers in small and medium-sized companies use…

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Good tweets for content marketing

“You tweetin’ to me? Huh?”*

Balancing too much and too little content

Too Much Content, Too Little Content

Social media is OK, but you still need a writer for technology marketing content

Social Media Marketing Still Needs Writers!

Your Social Media Business in 6 Channels

6 Social Media Business Channels

Optimizing for your ideal reader

Search Engine Optimization or Ideal Reader Optimization?

It's time to feed the dog (blog) again

“It’s Time to Feed the Blog Again”

Social media marketing and engineering companies - an impossible fit?

Social Media Engineering??

Too eSmart by Half

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