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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: messaging

Keep content review loop simple and tight

Happy Writer, Happy Client

Here’s the two-step essence to working successfully with your content marketing writer: #1 – Message. #2 – Review loop. Your homework, as a client who…

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Social content isn't necessarily technical content

Social Media:1; Blogging: 0

White papers and industry analysts

Show Your White Paper to an Industry Analyst

Share the messaging with your writers

Why Messaging Matters to Your Writers

Put “I Promise” into Your Content

Your content marketing needs to lead your readers someplace

4 Reasons to Lead Your Writers into Your Social Media

A white paper outline keeps your marketing writer from going down the wrong path

4 Elements of a White Paper Outline

Great art from great marketing content

3 Ways to Help Your Marketing Writer Put Out Great Content

Perspective and B2B Content

A Tainted Perspective on B2B Content – ‘taint Realistic

Find a B2B writer for your white papers, blog posts and customer stories.

So You Find a B2B Writer. Then What?

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