Under the influence of white papers

“Why Should We Keep Putting Out White Papers?” Influence.

Veteran marketers may tend to become jaded about the value of white papers, but that’s unwise. For one thing, they’re still influential. For another,┬ánot everybody knows what they are. Eccolo Media has released its 2011 B2B Technology Collateral Survey Report, covering 501 executives of US companies with influence on technology decisions. I want to mention two findings in particular. White paper consumption down, influence up…

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