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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: marketing manager

Under the influence of white papers

“Why Should We Keep Putting Out White Papers?” Influence.

Veteran marketers may tend to become jaded about the value of white papers, but that’s unwise. For one thing, they’re still influential. For another, not everybody…

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When everybody wants to lend a hand in content marketing

White Paper Blues – When Execs Want to Help

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

Using statistics to improve your white papers

Beware the Statistical Rathole

Email abuse and content marketing

When Your Email Marketing Misfires – The Abuse-Abyss

Don't let your quest for great content blind you to good content

No Time to Create Great Content? Choose Good Content

The review-loop dance for giving feedback

How to Give Feedback on Marketing Content

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

Don't sandbag your content marketing writers

Sandbagging the Marketing Communications Writer

Convert webcasts into useful content

Turning Webinars into Searchable Text

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