marketing manager Archives - Content Marketing Blog - By John White

Marketing content that hooks your reader in the first few seconds

Get My Attention in 20 Seconds. The Motown Way.

Your marketing content should tell your readers what they want to know, and do it fast. Here’s how Motown did it. Now, if you were…

Making content review loops shorter

Review Loops Made Easier – Part 1

Social content isn't necessarily technical content

Social Media:1; Blogging: 0

Marketing managers: Make your own job title

Marketing Mangers: Make Up Your Own Job Title

Your content marketing writer has a valuable network

Your Marketing Writer Is Working on Other People’s Content. Find Out What It Is.

bucket brigade and contributed articles

4 Tips for Contributed Articles

Personalize your About Us page

3 Ways to Personalize Your “About Us” Page

Can't get your content marketing to work?

Six Reasons You Can’t Get Your Content Marketing to Work

Put the right marketing content into your email cannon

Before You Load It into the Email Cannon, Read It!

Japanese take on content marketing

A Japanese Take on Content Marketing