marketing communications writer Archives - Page 2 of 2 - Content Marketing Blog - By John White

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

What are you going to put into that white paper you’re planning? Don’t fill it with garbage or you’ll annoy your readers and lose their…

Sandbagging your content marketing writers?

Sandbagging the Marketing Communications Writer

All marketing content needs a good hook

“Did I Ever Tell You About the Time We…”

Who are you and what do you do?

7 Marketing Questions and Formats for Answering Them

When fantastic content just happens to your writer

A Mr Kite Kind of Piece

Marketing writer in over her head

Your Marketing Writer Is In Over His Head. Good.

3 questions content marketing writers should always ask

3 Questions Content Marketing Writers Should Never Stop Asking

What else does your content marketing writer writer?

Walk Down Your Marketing Writer’s Content Buffet

Unexpected places to find content

3 Unexpected Places to Find New Content Sources

Share the messaging with your writers

Why Messaging Matters to Your Writers