marketing communications writer Archives - Content Marketing Blog - By John White

Marketing content that hooks your reader in the first few seconds

Get My Attention in 20 Seconds. The Motown Way.

Your marketing content should tell your readers what they want to know, and do it fast. Here’s how Motown did it. Now, if you were…

Making content review loops shorter

Review Loops Made Easier – Part 1

Research with that white paper

Hey, Can I Get Research with That White Paper?

bucket brigade and contributed articles

4 Tips for Contributed Articles

retweet this - a hack for PDFs

Embedding a “Retweet This” Inside a PDF – More News

Can't get your content marketing to work?

Six Reasons You Can’t Get Your Content Marketing to Work

Customer success story and getting into your customer's head

Case Studies and Your Prospect’s Head – 3 Takes

white paper outline

The White Paper Outline – Discover, Consider, Decide

First sentence of the white paper

That Fatal First Sentence

The review-loop dance for giving feedback

How to Give Feedback on Marketing Content