marketing as conversation Archives - Content Marketing Blog - By John White

Marketing managers: Make your own job title

Marketing Mangers: Make Up Your Own Job Title

What’s in a marketing manager’s job title? Did you invent your title? Which title would you pick, if you could? From PR Web comes a…

Nobody cares. (About your products.)

Nobody Cares About Your Products. Really.

Using statistics to improve your white papers

Beware the Statistical Rathole

Shielding against entrepreneur's exhaust

Marketing Manager vs. Entrepreneur-exhaust

Jumping through marketing hoops

Content Marketing – “How Hard Could It Be?”

make marketing friends on the playground

Marketing Communications Content that Makes Friends for You

Corporate cheerleading or content marketing?

Marketing Writing or Corporate Cheerleading?

Put “I Promise” into Your Content

Not just a social following, but a readership-following

Hire a Writer Who Understands How to Build a Following

Tell stories. It's more effective than delivering messages.

Don’t Deliver Content. Tell Stories.