managing writing project Archives - Content Marketing Blog - By John White

Making content review loops shorter

Review Loops Made Easier – Part 1

Review loops cause most of the delay when you’re trying to get content out the door. Here are few ways to make review loops go…

Research with that white paper

Hey, Can I Get Research with That White Paper?

When everybody wants to lend a hand in content marketing

White Paper Blues – When Execs Want to Help

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

New marketing writer taking baby steps

That New Writer? Don’t Be Afraid to Start Out Small

Marketing writer in over her head

Your Marketing Writer Is In Over His Head. Good.

Cleaning up your marketing content

3 Lessons on Cleaning Up Copy

Written comments are better than oral comments

4 Reasons Why Written Comments Beat Oral Ones

Your project manager (writer) makes your content marketing happen.

Hire a Writer, Get a Project Manager in the Bargain

A white paper outline keeps your marketing writer from going down the wrong path

4 Elements of a White Paper Outline