Case Studies: Tell me about . . .

Case Study Questions: “Tell Me About…”

Case studies and customer success stories don’t just happen; your questions make them happen. Here are some ideas on new ways to draw out your interviewees. You’ve scheduled a phone interview with a customer who is willing to reference your products. You’ve sent along a list of questions on the topics you’ll be covering. Now all you need to do is get her to say…

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