interviewing customers Archives - Content Marketing Blog - By John White

Case Studies: Tell me about . . .

Case Study Questions: “Tell Me About…”

Case studies and customer success stories don’t just happen; your questions make them happen. Here are some ideas on new ways to draw out your…

Using statistics to improve your white papers

Beware the Statistical Rathole

Convert webcasts into useful content

Turning Webinars into Searchable Text

customer interview

Customer Interviewing – Some Basics

Case study interview questions

Want Great Case Study Interviews? Ask These 3 Great Questions

Who is in your audience?

“Who is the Audience for this Piece?”

3 Reasons Why You’ve Got a Bad Case of Bad Case Studies

5 steps your marketing writer should follow

A Writing Process — 5 Steps for Your Writer To Follow

Go ahead - make your readers think by making your subject matter expert think.

3 Ways to Make Your Subject Matter Expert Think

Customer interviews, testimonials and endorsements

Customer Interviews in the Content Buffet

B2B case studies that don't go well

B2B Case Studies That Don’t Go Well