ideal reader Archives - Page 2 of 3 - Content Marketing Blog - By John White

When you poison your white paper

When You Poison Your White Paper, Here Are 3 Antidotes

“White paper” covers a multitude of formats, and it’s rare to find two people who take it to mean the same thing. When you poison…

Earn customers' trust with content marketing

Earning Your Customers’ Trust – Your Writer Can Help

Explaining makes lousy marketing.

Don’t Explain. Tell Your Story.

Avoiding the content marketing tar pit

4 Ways to Rescue Interesting Content from the Tar Pit

Humor in content marketing? Careful.

Witty Writing for Business? 3 Places to Try It, and Lots of Places to Avoid It

3 Reasons Why You’ve Got a Bad Case of Bad Case Studies

“Never Mind Fixing Our Sentences. Fix How We Tell Our Story.”

Graphics and images can get in the way of telling your story

When Graphics Get in the Way

Not just a social following, but a readership-following

Hire a Writer Who Understands How to Build a Following

White papers and YAWNERS: Yet Another White Paper Nobody Ever Reads

Is Your White Paper a Y.A.W.N.E.R.?