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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: ideal reader

Readers need to see themselves in your white paper

“I Can’t See Myself in Your White Paper” – 2 Quick Fixes

Your readers need to see themselves in the marketing content you publish. Otherwise, you’re a marketing manager just writing to hear yourself shout. You know…

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White papers and industry analysts

Show Your White Paper to an Industry Analyst

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

Good tweets for content marketing

“You tweetin’ to me? Huh?”*

All marketing content needs a good hook

“Did I Ever Tell You About the Time We…”

Who is in your audience?

“Who is the Audience for this Piece?”

The Innovation White Paper outline - Putting a little buckshot in the air

The White Paper Outline Buffet: The Innovation White Paper

Storm the Bastille with a revolutionary white paper

The White Paper Outline Buffet: The Revolutionary White Paper

Educational white paper outline

The White Paper Outline Buffet: The Educational White Paper

Thinking while reading your white paper

What Are You Thinking About While You Read My White Paper?

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