hiring writers Archives - Page 2 of 2 - Content Marketing Blog - By John White

When your white paper becomes a white elephant

White Paper or White Elephant?

One reader writes that a CPA hired him to write a white paper. Why would a CPA need that? Isn’t it a bit like writing…

Doing white paper research in San Francisco

“You want research with that white paper?”

Find a B2B writer for your white papers, blog posts and customer stories.

So You Find a B2B Writer. Then What?

White paper project broken, but still works

White Paper Projects That Don’t Go Well – Part I

Marketing content end-run

The Marketing Content End-Run

Hiring writers who don't say "no"

Hiring Writers Who Don’t Say “No”

Hiring a writer doesn't need to be a complex sale

Hiring a Marketing Writer Doesn’t Need to Be a Complex Sale

Tech writer vs. technology marketing writer

“Let’s Have the Tech Writers Create Our Marketing Content.” Uh, No.

Type or Dial? The Jobs Are in the Phone