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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: give away content

low-brow email addresses need not apply

Your Email Address Is Not Good Enough for Us.

Low-brow email addressees need not apply? What’s up with that? Some content owners have started getting fussy about the addresses their prospects give. My colleague,…

More...
Playbook instead of a white paper

When is a White Paper Not a White Paper? When It’s a Playbook

make marketing friends on the playground

Marketing Communications Content that Makes Friends for You

Getting leverage from your white papers

When is a White Paper Not a White Paper? When You’re Repurposing It.

Don't leave your white paper project on the one-yard line

White Paper Projects That Don’t Go Well – Part III

If you want to hang on, let go of your marketing content

If You Want to Hang On, Let Go (of Your Marketing Content)

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