3 Ways to Get Your Writer to Love Writing for You

Set your marketing communications writers up to give you perfect content. Have them write about what they love (that you sell). With Valentine’s Day still on our minds, it’s a good time to think about love, as in loving what you write about. Tom Chandler of the Copywriter Underground posted recently on Tom Gaylord, an authority on airguns. Gaylord loves the subject of airguns so…

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