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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: fluff

Keeping content short

Marketing Communications Nirvana: One-Sentence Pitches

Elevator speeches, About Us pages, press release boilerplate and LinkedIn profiles are your chance to describe what you do in one sentence. Can you pull…

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Corporate cheerleading or content marketing?

Marketing Writing or Corporate Cheerleading?

The meat and muffin of technology marketing writing

Technology Marketing Writing: You Want Meat or Muffins?

Dead words - everywhere you look

“Best Practices” and Other Dead Words

Persuasive writing combines story with tech

Persuasive writing or fluff? The engineers weigh in.

Fluff does not belong in your technology marketing mix

“Fluff in Our Technical Content? Impossible.”

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