content marketing writer Archives - Page 2 of 4 - Content Marketing Blog - By John White

valuable original content

Your Content is So Good that I Can’t Tell How You Make Money

Make your marketing content so valuable and so good that readers can’t tell how you make money. Here are three examples of a new kind…

Can't get your content marketing to work?

Six Reasons You Can’t Get Your Content Marketing to Work

Japanese take on content marketing

A Japanese Take on Content Marketing

Playbook instead of a white paper

When is a White Paper Not a White Paper? When It’s a Playbook

Customer success story and getting into your customer's head

Case Studies and Your Prospect’s Head – 3 Takes

When everybody wants to lend a hand in content marketing

White Paper Blues – When Execs Want to Help

Don't let your quest for great content blind you to good content

No Time to Create Great Content? Choose Good Content

retweet this - a hack for PDFs

Embedding a “Retweet This” Inside a PDF

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

Good tweets for content marketing

“You tweetin’ to me? Huh?*” -Addressing your posts

Balancing too much and too little content

Too Much Content, Too Little Content