content marketing writer Archives - Content Marketing Blog - By John White

Marketing content that hooks your reader in the first few seconds

Get My Attention in 20 Seconds. The Motown Way.

Your marketing content should tell your readers what they want to know, and do it fast. Here’s how Motown did it. Now, if you were…

Bloggers have to come up with new content constantly

What’s the Difference Between a Blogger and a Cartoonist?

Finding your voice for content marketing

Marketing Communications – Finding Your Voice Can Be This Simple

Keeping content short

Marketing Communications Nirvana: One-Sentence Pitches

Sales keeps the content plates spinning?

Is Sales Running the White Paper Project? 3 Cautions

bucket brigade and contributed articles

4 Tips for Contributed Articles

low-brow email addresses need not apply

Your Email Address Is Not Good Enough for Us.

All your channels for marketing content

Marketing Writer + All Your Mailing Lists = Groupie

retweet this - a hack for PDFs

Embedding a “Retweet This” Inside a PDF – More News

When you don't need content marketing

Free Yourself from Content Marketing? Some Businesses Manage To.