3 tips for anonymous case studies

3 Tips for Anonymous Case Studies

Case studies and customer success stories are the dessert of The Content Buffet because of the credibility they lend you. But when you can’t drop names, try these tips. “It’s a solid case study,” said Dan. “Too bad we can’t use it.” “Why not?” I asked. “I sent it to the customer last week, but they said we can’t publish it due to pending litigation.”…

More...