Category: case studies
B2B Case Studies That Don’t Go Well
Not all B2B case studies go well. Here’s a cautionary tale. The Ask Our product manager told me, “We need you to interview the VP…
For Content Marketing Managers Who Want More from Their Writers and Their Content
Not all B2B case studies go well. Here’s a cautionary tale. The Ask Our product manager told me, “We need you to interview the VP…
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