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Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: case studies

3 Tips for Anonymous Case Studies

Case studies and customer success stories lend you credibility. But when you can’t drop names, try anonymous case studies. “It’s a solid case study,” said…

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Steal this white paper outline

Steal This White Paper Outline!

Humor in content marketing? Careful.

Witty Writing for Business? 3 Places to Try It, and Lots of Places to Avoid It

“I Don’t Want to Listen to You, But I’ll Listen to You Tell Your Story.”

3 Reasons Why You’ve Got a Bad Case of Bad Case Studies

Tell stories. It's more effective than delivering messages.

Don’t Deliver Content. Tell Stories.

Customer interviews, testimonials and endorsements

Customer Interviews in the Content Buffet

“Flat” Is the New “Up”

B2B case studies that don't go well

B2B Case Studies That Don’t Go Well

Getting a B2B case study from a rock

A B2B Case Study That Went Well (And a Story from a Rock)

Case study, but you can't name the client

A Case Study, But You Can’t Name the Client

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