case studies Archives - Content Marketing Blog - By John White

Call to Action in Content Marketing

Call to Action? Or Inaction?

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our content marketing writers systematically asks these…

Case Studies: Tell me about . . .

Case Study Questions: “Tell Me About…”

Customer success story and getting into your customer's head

Case Studies and Your Prospect’s Head – 3 Takes

white paper outline

The White Paper Outline – Discover, Consider, Decide

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

Convert webcasts into useful content

Turning Webinars into Searchable Text

Customer Interviewing – Some Basics

Case study interview questions

Want Great Case Study Interviews? Ask These 3 Great Questions

Best format for B2B case study

Business to Business Case Studies – Which Format?

Break your case study into two pieces

Breaking a Case Study into Two Pieces