• Home
  • Writing Samples
  • Content Marketing Blog
  • Happy Customers
  • About
  • Contact

Content Marketing Blog – By John White

For Content Marketing Managers Who Want More from Their Writers and Their Content

Category: case studies

Call to Action in Content Marketing

Call to Action? Or Inaction?

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our content marketing writers systematically asks these…

More...
Case Studies: Tell me about . . .

Case Study Questions: “Tell Me About…”

Customer success story and getting into your customer's head

Case Studies and Your Prospect’s Head – 3 Takes

white paper outline

The White Paper Outline – Discover, Consider, Decide

What are you going to put into your white paper?

What Should and Shouldn’t Go into Your White Paper

Convert webcasts into useful content

Turning Webinars into Searchable Text

Customer Interviewing – Some Basics

Case study interview questions

Want Great Case Study Interviews? Ask These 3 Great Questions

Best format for B2B case study

Business to Business Case Studies – Which Format?

Break your case study into two pieces

Breaking a Case Study into Two Pieces

Posts navigation

← Older posts

Topics in The Content Buffet

  • blog
  • brand
  • call to action
  • case studies
  • caselets
  • content marketing writer
  • creative brief
  • deadlines
  • eBook
  • endorsements
  • fluff
  • freelancing
  • give away content
  • graphics
  • GUEST POST
  • hiring writers
  • ideal reader
  • innovation
  • interview
  • interviewing customers
  • keywords
  • managing writing project
  • marketing as conversation
  • marketing communications writer
  • marketing manager
  • mental health day
  • messaging
  • online marketing
  • outline
  • personality
  • persuasion
  • presentations
  • process of writing
  • publishing content
  • rapport with writer
  • recording
  • relationship with engineering
  • review loop
  • revisions
  • search engine marketing
  • social media
  • Stz – Writing White Papers
  • subject matter experts
  • technical article
  • technical writing
  • technology marketing writing
  • tell your story
  • text to use or avoid
  • titles
  • unique value proposition
  • value in content
  • vetting writers
  • web content
  • white papers
  • writer's diseases

Hiring a Content Marketing Writer?

Why re-invent the wheel? Sign up for the eBook that will help you hire the best writer for your needs:

Sign me up and send me the free eBook!

Copyright venTAJA Inc. 1999-2023

Design by ThemesDNA.com