blog Archives - Content Marketing Blog - By John White

Bloggers have to come up with new content constantly

What’s the Difference Between a Blogger and a Cartoonist?

In at least one important way, there is no difference. Both have to come up with something to fill their spot on the page. Every….

Social content isn't necessarily technical content

Social Media:1; Blogging: 0

When the Legal team reviews your marketing content

I Fought the Law(yers) and The Law(yers) Won

What is your content hiding?

No Blog, Wimpy About-Us Page – Are You Hiding Something?

Fatigue kills. Facebook fatigue is even worse.

Facebook Fatigue, and What to Do about It

Unexpected places to find content

3 Unexpected Places to Find New Content Sources

Sales keeps the content plates spinning?

“Now that You Have Their Attention, What Are You Going to Tell Them?”

Blog about customer mistakes?

Customer Mistakes – Blog about Them or Not?

Ghost-blogging for content marketing

Ghost Blogging – 3 Ways to Make It Work

Ghost-blogging like Alec Baldwin

Ghost Blogging As If It Were Alec Baldwin