Content Marketing Blog - By John White - For Content Marketing Managers Who Want More from Their Writers and Their Content

Marketing content that hooks your reader in the first few seconds

Get My Attention in 20 Seconds. The Motown Way.

Your marketing content should tell your readers what they want to know, and do it fast. Here’s how Motown did it. Now, if you were…

Call to Action in Content Marketing

Call to Action? Or Inaction?

Keep content review loop simple and tight

Happy Writer, Happy Client

Images as Bricks, Text as Mortar – A New Model for White Papers?

Who will write the white paper?

Before You Start Your White Paper Project, Ask These Questions (Part 4 of 4)

Tell your ideal readers how to jump in

Before You Start Your White Paper Project, Ask These Questions (Part 3 of 4)

Dissect the persona of your ideal reader

Before You Start Your White Paper Project, Ask These Questions (Part 2 of 4)

What message do you want to convey?

Before You Start Your White Paper Project, Ask These Questions (Part 1 of 4)

Why you're a social media loser

This is why you’re a social media loser

Review Loops Made Easier – Part 2