Call to Action in Content Marketing

Call to Action? Or Inaction?

“Who is the audience?” “What do you want them to do after they’ve read the piece?” One of our content marketing writers systematically asks these questions at the outset of every project. It’s a bit oppressive at times – I can remember when it was refreshing – but it does keep us on our toes. She’s particularly manic about the second question. Never miss the…

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