ServiceNow’s novel SaaS-based approach to architecture and pricing has made it stand out in the landscape of IT service management (ITSM). To capitalize on audio content, the company engaged venTAJA to conduct interviews and create Voice of the Customer success stories and case studies for use in lead generation, advertising, Web copy and blog posts.
To get more mileage out of its annual Insight conference, network vendor NetApp engaged venTAJA to write blog posts based on successful customer engagements with entertainment giant DreamWorks and biotechnology leader WuXi NextCODE.
As part of a content marketing campaign designed around Plantronics’ wireless headsets, integrated marketing agency Purematter engaged venTAJA for a series of lead-generation white papers. The papers guide readers through the steps of discovering, considering and making the business case for wireless headsets in contact centers, as well as for using them effectively.
As Qualcomm diversifies its wireless technology beyond smartphones, the Internet of Things (IoT) plays a growing role. venTAJA has conducted interviews and worked on blog posts aimed at developers, employees and the company’s public audience to highlight new products and technologies in IoT.
Formerly Dell Software Group, Quest has several business units dedicated to enterprise IT products. Quest hired venTAJA to write a case study about customer Jenkon’s successful deployment of Spotlight, a performance monitoring product, to monitor the health of its SQL servers.
SaaS vendor Zendesk engaged venTAJA to write a technical brief describing an integration it developed with its Support module, Google Cloud G Suite and BetterCloud. The brief highlighted the problems that can result from the rapid adoption of SaaS apps and how multi-SaaS management addresses those problems.
Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.
To showcase a developer engagement featuring its facial processing and facial recognition technologies, the Qualcomm Developer Network asked venTAJA to write a case study on Magisto’s CamCrew app. They also commissioned a demonstration guide for the app, from which a related video script evolved.
Test equipment vendor Rohde & Schwarz had built an extensive library of deeply technical content on its oscilloscopes, network analyzers and signal generators. To repurpose content for new markets, the company engaged venTAJA to re-write tip sheets and checklists.
For its next-generation firewall, SonicWALL engaged venTAJA to write a white paper on insider threats and an administrator guide on deploying, securing and maintaining wireless access points.