As part of a shift in focus towards broad, deep, partner-style engagements with its customers, Moog turned to venTAJA Marketing to perform hours of interviews and write a thought-leadership paper followed by a series of application-specific papers. The campaign generated leads among machine designers in power generation and flight simulation.
ServiceNow’s novel SaaS-based approach to architecture and pricing has made it stand out in the landscape of IT service management (ITSM). To capitalize on audio content, the company engaged venTAJA to conduct interviews and create Voice of the Customer success stories and case studies for use in lead generation, advertising, Web copy and blog posts.
To get more mileage out of its annual Insight conference, network vendor NetApp engaged venTAJA to write blog posts based on successful customer engagements with entertainment giant DreamWorks and biotechnology leader WuXi NextCODE.
As part of a content marketing campaign designed around Plantronics’ wireless headsets, integrated marketing agency Purematter engaged venTAJA for a series of lead-generation white papers. The papers guide readers through the steps of discovering, considering and making the business case for wireless headsets in contact centers, as well as for using them effectively.
As Qualcomm diversifies its wireless technology beyond smartphones, the Internet of Things (IoT) plays a growing role. venTAJA has conducted interviews and worked on blog posts aimed at developers, employees and the company’s public audience to highlight new products and technologies in IoT.
Dell Software Group created a case study around the successful engagement with eHarmony for its data replication product. To integrate that asset with other elements in its cloud product portfolio, the company had venTAJA write a blog post with an attention-getting meme and a call to action to point readers to the case study.
Quest has grown the products in its Data Protection portfolio from serving the needs of on-site data centers to accommodating cloud and hybrid environments. The company engaged venTAJA to write a white paper to educate system administrators in using cloud tiering for backups without paying through the nose.
SaaS vendor Zendesk engaged venTAJA to write a technical brief describing an integration it developed with its Support module, Google Cloud G Suite and BetterCloud. The brief highlighted the problems that can result from the rapid adoption of SaaS apps and how multi-SaaS management addresses those problems.
Tanner makes electronic design automation (EDA) software used to design, lay out and verify analog integrated circuits in applications including medical devices and optics. As part of an ongoing marketing effort, Tanner hired venTAJA to interview customers and write case studies around successful implementations of its tools for use as Web content and in trade publications.
To showcase a developer engagement featuring its facial processing and facial recognition technologies, the Qualcomm Developer Network asked venTAJA to write a case study on Magisto’s CamCrew app. They also commissioned a demonstration guide for the app, from which a related video script evolved.