Qualcomm Developer Network engaged venTAJA for a series of blog posts on 5G. The goal was to get developers to begin thinking about the aspects of the 5G standard most likely to affect their product development. The posts filled a needed gap between regular marketing communications and deeply technical documentation.
The Dell Software portfolio security products for Windows infrastructure. As part of its lead-generation effort, Dell Software engaged venTAJA to write white papers and blog posts on Shellshock, insider threats and other security topics.
Hewlett Packard Enterprise makes HPE Data Protector, a backup appliance for large networks and institutions. To promote a successful engagement with a U.S. health care provider, HPE engaged InEvidence and venTAJA to create and lay out a case study highlighting deduplication technology and engagement with a channel partner.
When Salesforce Identity was rated an overall leader in the Consumer Identity and Access Management (CIAM) by KuppingerCole, Salesforce engaged venTAJA to work on a blog post that announced the news and concisely explained the difference between IAM and CIAM.
To encourage its growing enterprise developer community, AT&T Mobility engaged venTAJA to help draft hackathon-related blog posts for its corporate Networking Exchange Blog and sponsored articles.
As part of its Ultrabook marketing campaign, Intel commissioned a white paper on the use of touch computing (tablets, handhelds, touch-enabled computers) in business environments. Prowess Consulting engaged venTAJA to research and write the white paper as a guide for IT and line-of-business managers.
Hundreds of billions of health care dollars are wasted every year on too many tests, inefficient claims processing and premature discharge of patients. FICO engaged venTAJA to write a white paper on the application of its predictive analytics products in identifying patterns among millions of daily health care transactions.
Jones Lang LaSalle is a global financial and professional services firm specializing in real estate services and investment management. When a senior vice president in JLL’s consulting group launched a campaign around the notion of the “value manager,” she worked with venTAJA to articulate the concept in a thought-leadership paper published by Emerald Group. The resulting piece helped the company define the new role and explain how existing corporate real estate managers can become value managers.
In launching its offerings for the connected car, Qualcomm engaged venTAJA to draft content coinciding with a roll-out at Mobile World Congress (MWC). The article and blog posts focused on individual technologies like C-V2X (cellular vehicle-to-vehicle communication) and on the macro-effects of connected, autonomous cars.
As part of a shift in focus towards broad, deep, partner-style engagements with its customers, Moog turned to venTAJA Marketing to perform hours of interviews and write a thought-leadership paper followed by a series of application-specific papers. The campaign generated leads among machine designers in power generation and flight simulation.