Tanner EDA – Technical Article and Email

Tanner’s line of electronic design automation (EDA) products faces stiff competition from entrenched, high-end, high-priced tool sets. To help its growing user base continue to use its software while transparently taking advantage of industry-standard verification features in a competing product, Tanner developed a plug-in around the competing tool’s published interface. Tanner engaged venTAJA to write a technical article and email to announce the new product to its customers and the press.

Interoperability article